Pronovias Fashion Group, based in Barcelona, was established in 1922 and has grown to be so successful that its wedding lace fabric, embroidery, embellished fabric, silks and off-the-peg wedding gowns are now sold through more than 4,000 points of sale in over 100 countries worldwide.
Pronovias had the special honor of both opening and wrapping up the prestigious event and made sure it was definitely going to be something to be remembered.
Pronovias are widely considered as the largest producer of bridal wear in the world and are hugely influential. Key trends included:
Body-skimming wedding dresses created using carefully-chosen embroidered lace
Crystal tulles featuring sheer illusion detail
Unusual and seductive back shapes
Evocative mermaid silhouettes
Trains - the longer, the better!
Buyers flocked to Barcelona’s Bridal Week to check out the latest styles, travelling from as far away as Panama, Peru and Russia. Pronovias didn’t disappoint, sending 48 different dresses onto the runway under its high-end Atelier label at the opening show.
Dulce de Los Reyes runs Coral Gables Bridals in Miami, FL, the first bridal boutique in the USA to carry the exclusive brand. Dulce has been in the bridal couture business for more than 34 years so knew what she was talking about when she said: “Every year they (Pronovias) get better. They are the industry’s biggest trendsetter and our number one line.”
Recreating the trends set by Pronovias is easy with the massive collection of bridal fabrics available in our unrivalled collection. Designing your own wedding dress, either with or without the help of a professional dressmaker, is an incredibly exciting and rewarding experience and will allow you to be both unique and fashionable at the same time.
Can’t make up your mind? Use our Sample Request service and let our bridal experts guide you through the Wedding Dress Fabrics collection of products - contact us now for expert advice.