Doctor Jekyll and Mrs BRIDE!

Doctor Jekyll and Mrs BRIDE!

It all depends on the day!

In our lives, most of us have more than a touch of the Jekyll/Hyde syndrome about us. While we aren’t drinking secret formulas and transforming into sinister personalities to stalk the streets and cause mayhem during the night, we all sometimes have conflicting thoughts, often at one and the same time. Confused? You will be…

In his legendary dystopian novel ‘1984’, George Orwell describes a peculiar aspect of human behaviour that his characters display, wherein they are able to simultaneously have two completely conflicting thoughts or feelings at the same moment, while simultaneously believing in the complete truth of both viewpoints. He even gives it its very own word: Doublethink.

In the novel, doublethink is practiced by everyone and is particularly important politically, albeit in a very sinister way. We feel nervous and judgemental of those who practice doublethink but really it is something that happens to all of us, every day. We want another chocolate bar but we don't want to put weight on. We think our neighbor is amazingly intelligent but also rather stupid. And we want to buy all sorts of things, but we have to save up for something else.

While we aren’t able to help you out with most of these daily decisions, we CAN clear up something right here and now: ‘the best things in life are free’ is pure doublethink when it comes to weddings! Your partner and the love you share have no price tag - but the rest of the wedding does. And we believe that, as it’s a very very special occasion, you should splurge as much as you can for a once-in-a-lifetime experience.

That said, the average wedding keeps getting more expensive, so where are you supposed to make savings? Allow us to help with that! We always have big discounts on a changing selection of wedding dress material and right now you can get a massive 15% off ALL new fabrics when you purchase from us.

Don't forget to do the last bit of doublethink: one side of you will feel proud that you have saved lots of cash and not had to sacrifice any quality whatsoever. The other side of you will be wondering what luxuries to blow the savings on! Click HERE and enjoy!

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